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SEO and Marketing Pay Per Click
SEO and Marketing Pay Per Click
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Pay Per Click marketing is one of the most targetted advertising systems available... If you know what you are doing.For those who are not familiar with the term, Pay Per Click literally means what it says: you pay when someone clicks. You can select a keyword, a range of keywords or even phrases whereby your advertisement is shown to the user as a "Sponsored Link". Users who find your advertisement relevant or appealing will click your link and go through to your website. As you can imagine, this has the potential to be incredibly well targetted, meaing a far better return on investment (ROI). Most online and offline advertising is intrusive. Search is different, it is giving the user what the want, at the moment they want it. However, what sounds simple in theory can turn out to be a lot more complicated. That's where we do what we do best. It is no secret that Google has the lion share of the Internet Search market and is probably the most trusted of all search engines. As a Google preferred professional, you know you are in safe hands with T Studio. We have been assessed on an extensive range of skills and have been given the Google seal of approval. We provide a FULLY comprehensive Pay Per Click service, including but not limited to: Campaign ManagementChoosing the right words is vital to your campaign. One of the most common reasons those without experience fail to utilise the power of ppc is due to a lack of understanding of how the system works. Keywords are chosen based on a traditional *mindset* and without a deeper consideration. This can lead to wallet crushing mistakes where appropriate budget controls are not in place. A story we often hear from our customers who first try out on their own is how they have set up an adwords campaign and returned to it a two months later (time constraints is the most quoted reason why!) to find an adwords bill of several hundreds (in some cases several thousands) of pounds more than anticipated. This scenario should never happen, but how often it does happen would surprise you. KeywordsSelecting keywords and keyphrases sounds simple enough in theory. You select a keyword you want to advertise for, create the ad copy and away you go. However, it is and should be treated as a lot more complicated, and a lot more important than that. For example, consider the keyword "golf". On its own and without parameters, it would be shown to searchers looking for golf clubs, golf resorts, golf courses, Volkswagen Golf, vw golf mirrors, vw golf alloys, and a variety of other searches. A good campaign management would ensure that only the keywords likely to return the required results are employed. Together with continual assessment and monitoring of the campaign budget, keywords and ROI a sustained online marketing success can be expected.Ad Copy CreativesPay Per Click advertisements have to be written to very strict guidelines. We are experts at working within these guidelines to produce tight, focussed copy that's proven to produce results. We ensure a "call to action" is clearly communicated to the user.Bid ManagementEffective bid management is the key to maximising your revenue from a Pay Per Click campaign while keeping expenditure down. As part of the Pay Per Click (PPC) management, we use a a sophisticated combination of bid management techniques to ensure that you're getting the best possible placement for the lowest possible cost. This includes a human review of every keyword set being bid for.TrackingPPC tracking provides you with details of those people signing up as a result of your PPC advertising. This allows us to assess the effectiveness of your campaign and provides us with the detail to adjust your campaign appropriately. We create all the necessary modifications to your website to give a clear view on just what your PPC campaign is doing for you.AnalysisPay Per Click campaigns offer unprecedented levels of customer intelligence which we can use to assess what the strengths and weaknesses of your campaign are and adjust your campaign appropriately. Together with sophisticated website statistics we can tell you which of your pages are "bounce" pages and which are successful in creating the desired result. We are also able to create alternatives of pages to assess which are most successful.Pay Per Click ReportingAs part of the Pay Per Click (PPC) management, you are provided with detailed, comprehensive monthly reports so you can see exactly how each keyphrase in your campaign is performing. Reports include summaries of top performing phrases, conversion rates as well as advice on the best way forward. In addition, deeper analysis is provided for each phrase. We can also arrange for a direct billing with the search engine provider, or to set up a monthly billing direct from us. |
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