
Website Design
Whoever said looks do not matter, was lying. At least when it comes to successful website design, looks matter very much.
The website design (visual) is the first thing to greet a customer (visitor).
Usability
speed
visual efficiency (Overcrowded, Overwritten, Overwhelming)
Representation (Ambassador) of your company online.
50% of visitors will have left the website by the 3rd line of the opening paragraph if they cannot find what they want. You need relevancy.
Using the right tool for the job (flash, html, php or java). Sometimes Flash may not be the most appropriate tool.
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